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World Tea Conference + Expo 2020
Conference: June 8-11, 2020
Exhibit Hall: June 10-11, 2020
Colorado Convention Center, Denver, CO

Monday, June 08
10:30 AM - 6:30 PM
  • Session Number:  TBBC1
  • Monday, June 08, 10:30 AM - 6:30 PM
  • Series: 
Statistics tell us that 84% of new businesses fail within two years. Tea Business Boot Camp is presented by a team of industry professionals with decades of experience of diverse experience to help you become one of the 16% who succeed. Are you hoping to join the tea industry or just starting...
Speakers
Daniel Lewis

Co-Founder
T By Daniel
Speaker

Jennifer Petersen

Tea Mentor for STI
Tea Trade Mart
Speaker

Michelle Pierce Hamilton

Owner/Founder
beTeas Inc. & The Tea Lounge
Speaker

Maria Uspenski

Founder & CEO
The Tea Spot
Speaker

Bill Waddington

Founder & President
TeaSource
Speaker

Babette Donaldson

Founder
International Tea Sippers Society
Emcee

Session details


Tuesday, June 09
8:00 AM - 12:50 PM
  • Session Number:  OTT
  • Tuesday, June 09, 8:00 AM - 12:50 PM
  • Series: 
Origins Tasting Tour is an experience of the senses from around the world. Join the tour and learn about the beautiful tea estates and the delicious teas that these six countries of origin produce.  Jane Pettigrew will be your host and tour guide on this fabulous tasting adventure. Included with Tea...
Speaker
Jane Pettigrew

Director of Education, UK Tea Academy
UK Tea Academy
Emcee

Session details


Tuesday, June 09
8:00 AM - 5:00 PM
  • Session Number:  TBBC2
  • Tuesday, June 09, 8:00 AM - 5:00 PM
  • Series: 
Business Boot Camp Advanced has a more detailed series of tea specific business courses and mentoring sessions. A varied group of successful professionals from the tea world give a series of in depth lectures on the many aspects of taking your company to the next level. This second level course...
Speakers
Cecilia Corral Osorio

President
Escuela Mexicana De Te
Speaker

Andres Jurado Rivera Torres

CEO
Escuela Mexicana de Te / Tian Te
Speaker

Daniel Lewis

Co-Founder
T By Daniel
Speaker

Virginia Utermohlen-Lovelace

Associate Professor
Taste Science
Speaker

Shabnam Weber

President
Tea and Herb Association of Canada
Speaker

Kevin Gascoyne

Owner
Camellia Sinensis
Emcee

Session details


Tuesday, June 09
1:00 PM - 2:30 PM
  • Session Number:  Core 3
  • Tuesday, June 09, 1:00 PM - 2:30 PM
  • Series: 
In this workshop, participants will be introduced to the varied ways that botanicals can be blended with with or without camellia sinensis to create delicious, flavorful, and medicinally valuable infusions. Discussion will include 20 safe and available plants and will cover both the medicinal properties and the flavor profiles of...
Speaker
Sara Martinelli

Owner -Boulder Dushanbe Teahouse and Boulder Tea Company
Three Leaf Concepts
Speaker

Session details

In today’s social media world creating interesting and attractive content is just as important as a delicious product. The bar is high and continues to increase. Your images and copy will live next to those created by professional photographers, copywriters and marketing gurus. While you can outsource this work it...
Speakers
Guy Brooksbank

Professional Photographer & Videographer
Brooksbank Photo
Speaker

Tony Tellin

Co-Founder
A. Tellin Company
Speaker

Session details

  • Session Number:  Core 5
  • Tuesday, June 09, 1:00 PM - 2:30 PM
  • Series: 
Complete your tea education by learning about and tasting the characteristics of five great Chinese teas. You'll taste several examples of each tea to learn which flavor notes are most desirable.
Speakers
Jeni Dodd

Owner; Advisor
Jeni Dodd Tea; Nepal Tea Board and STAN
Speaker

Kyle Stewart

Owner
Cultured Cup
Speaker

Session details

World Tea Academy’s program was developed by an unprecedented group of tea industry experts and luminaries. The authors of our classes and our strategic technical advisors are what make World Tea Academy’s courses and certifications a top-notch educational program for the industry. Come meet the experts that have helped make...
Speakers
Lisa Boalt Richardson

Director of World Tea Academy
Questex
Moderator

Babette Donaldson

Founder
International Tea Sippers Society
Panelist

Lydia Kung

Product Manager
Verileaf
Panelist

Mo Sardella

Director of Marketing
THE G.S. Haly Company, Inc.
Panelist

Scott Svihula

Founder
Hula Consulting
Panelist

Virginia Utermohlen-Lovelace

Associate Professor
Taste Science
Panelist

Bill Waddington

Founder & President
TeaSource
Panelist

Session details

Arguably one of the biggest health benefits of tea might be the one that we're not talking about: Mental health. Tea calms the choppy mind, grounds the body and reconnects us to our senses. It does this on both a physical and chemical level – that which we can understand...
Speaker
Suzette Hammond

Founder
Being Tea
Speaker

Session details


Tuesday, June 09
2:45 PM - 3:45 PM
Tonkin will take us thru the current market dynamics around Ready to Drink Teas in the US and beyond... Where is the growth potential and what things are changing in the market will be explored... We will talk about the emerging peripheral brands and new products in the space, and...
Speaker
James Tonkin

President & Founder
Healthy Brand Builders
Speaker

Session details

  • Session Number:  Core 8
  • Tuesday, June 09, 2:45 PM - 3:45 PM
  • Series: 
"Herbal tea ingredients present unparalleled creative blending opportunities. With almost overwhelming diversity and complexity, we can create endless variations and combinations of flavors. These amazing herbs and spices however, area also highly variable. Like wine grapes –or tea—there are sometimes large differences in the same herb from year to year,...
Speaker
Rob McCaleb

President
Herb Research Foundation
Speaker

Session details

You can do this! Whether you’re a retail or online business, having a wholesale tea program is the secret ingredient to success and profitability in the new economy. This class is geared for both those who are just starting a wholesale program or those wanting to expand the number of...
Speakers
Heather Agosta

President & Co-Founder
Jasmine Pearl Tea Company
Speaker

Jhanne Jasmine

R&D SPECIALIST & TEA EDUCATOR
STASH TEA COMPANY
Speaker

Session details

This class describes the processes and techniques of producing Japanese green tea, especially Matcha and Sencha. Tea distribution channels and the elements that determine the price of tea will also be described.
Speaker
Den Shirakata

President
Den's Tea Inc.
Speaker

Session details

Brand storytelling isn't a new concept, but with the explosive growth of social media and content marketing, the opportunities to tell authentic stories as part of direct and indirect brand marketing initiatives have become a strategic priority and the only sustainable method of iconic branding. The seminar continues where, "Not...
Speaker
Gregory Lui

Chief Strategist
Speaker

Session details


Tuesday, June 09
4:00 PM - 5:00 PM
Tea Innovation is on fire! From kombucha to boozy teas to tea sodas to CBD, tea as an ingredient is coming to the fore in a way it never has before. Is this good or bad for the tea industry? Let's explore!
Speaker
Linda Lipsius

Co-Founder and CEO
Teatulia
Speaker

Session details

  • Session Number:  Core 14
  • Tuesday, June 09, 4:00 PM - 5:00 PM
  • Series: 
Participants will focus their tasting skills as they look for common flavor notes and influencers found in two of the world’s most fascinating beverages. The tea industry can learn much from the fast-growing world of bourbon where origin, provenance, small batch, single barrel, and hand-crafted are just a few of...
Speaker
Bruce Richardson

Owner
Elmwood Fine Tea/Benjamin Press
Speaker

Session details

Both tea and wine industries are poised to dominate the ongoing trend towards “natural” and “organic.”  A critical question then becomes: what factors drive the choices of tea and wine? In this talk we will present the results of consumer survey analyses that point to answers specifically important to the...
Speaker
Virginia Utermohlen-Lovelace

Associate Professor
Taste Science
Speaker

Session details

How will the next generation of consumers change the landscape of marketing products.  What do they value? What will speak to them?
Speaker
Shabnam Weber

President
Tea and Herb Association of Canada
Speaker

Session details

  • Session Number:  Core 13
  • Tuesday, June 09, 4:00 PM - 5:00 PM
  • Series: 
Herbal remedies are an important component in alternative medicine today, which is one of the fastest growing markets in our culture. Consuming teas and tisanes play into this significant movement of supplements to maintain or improve health. In this popular and growing tea market we must stay on top of...
Speaker
Linda Barberic

President
Soma Tea Inc.
Speaker

Session details


Wednesday, June 10
8:30 AM - 9:45 AM
  • Session Number:  KEYNOTE
  • Wednesday, June 10, 8:30 AM - 9:45 AM
Taste is at the heart of what connects consumers to tea. Branding, advertising and premium packaging can entice, but taste is what brings people back for more. We taste with our nose as much as we do with our tongue, and these senses are strongly linked in our brains with...
Speaker
Sebastian Michaelis

Director of Tea Buying and Blending
Tata Global Beverages (International)
Keynote

Session details


Wednesday, June 10
10:00 AM - 11:00 AM
  • Session Number:  Core 16
  • Wednesday, June 10, 10:00 AM - 11:00 AM
  • Series: 
CBD – you’ve heard of it, but do you know how it fits into your business? A panel of experts will clear the haziness around the product line and show you how to take advantage of it. By the end of the session, you will know the regulatory guidelines and...
Speakers
Troy Nihart

Forth Coming
Panelist

Josh Rosenberg

CEO
Accent Food Services
Panelist

Greg Sidwell

Founder & President
G & J Marketing and Sales
Panelist

Raj Teja


Teaja Organics
Panelist

Session details

Data and technology can make or break a business. The course will provide an overview of essential market research and data analysis skills for tea professionals. It will also teach new ways of looking at the tea world through data.
Speaker
Abraham Rowe

CEO | Sinensis Research
Speaker

Session details

Companies of all sizes are seeking to develop comprehensive sustainability strategies. For brands sourcing ingredients from tea and herb producer communities, taking action to understand, address, and support meaningful change at origin can be a cornerstone of their sustainability program. This moderated panel of industry leaders will outline choices made...
Speakers
Jodi Beasley

Senior Partnership Development Manager, Packaged Goods, Fair Trade USA
Moderator

MIKE HARNEY

OWNER
HARNEY & SONS TEA CO
Panelist

MANIK JAYAKUMAR

FOUNDER
QTRADE TEAS AND HERBS
Panelist

Chris McCoy

Founder/CEO
Real McCoy Teas LLC, Kombucha Town
Panelist

Session details

Importing from source is an appealing concept. Yet, in reality, navigating the world of customs regulations can be daunting and overwhelming. As an attorney and tea importer, Jeni Dodd will unravel the mysteries of clearing customs and offer tips for a successful customs experience.
Speaker
Jeni Dodd

CEO/ FOUNDER
JENI'S TEA
Speaker

Session details


Wednesday, June 10
11:15 AM - 12:15 PM
Mr. Walters will draw upon 23 years of experience pioneering 100-point wine-style reviews in the specialty coffee industry to explore the opportunities, challenges, and caveats of developing similar 100-point reviews in the tea industry.
Speaker
Ron Walters

Founder, Tea Review
Speaker

Session details

In this interactive session you'll learn how to use your business resources and partners instead of marketing dollars to grow your tea business. We will share real world successes and failures from our own experience of over 15 years in the tea industry.
Speaker
Katherine Kern Michaelides

Partner
Churchill's Fine Tea
Speaker

Session details

Learn how DAVIDsTEA is using AI, mobile technologies and personalization to bring an industry that is over 3,000 years old to today’s modern consumer. 
Speaker
Damon Sloane

Vice President, Ecommerce
Speaker

Session details

Consumers are increasingly becoming more aware of the waste they create in their day-to-day lives. People are also more concerned about waste, pollution, and corporate environmental responsibility. The specialty coffee and tea industry, from cafés to packagers and producers, are highly visible in contributing to the problem due to consumers...
Speaker
Janae Easion

Associate Editor
Fresh Cup Magazine
Speaker

Session details

This presentation is aimed at anyone working in the world of tea who would like to travel to countries origin, to learn, to build their understanding and experience of different teas, or to buy tea, but isn't sure where to start and how to organise their trip. We will discuss...
Speaker
Jane Pettigrew

Director of Education, UK Tea Academy
UK Tea Academy
Speaker

Session details


Wednesday, June 10
8:30 PM - 10:00 PM
  • Session Number:  MOVIE
  • Wednesday, June 10, 8:30 PM - 10:00 PM
Filmmaker Christy Hui takes you behind-the-scenes of her upcoming documentary  9 Dragons Tea, filmed in the historic tea region of Wuyi Shan, China. This film reveals the untold story of how Oolong and Black Teas were created by local tea-masters after centuries of exquisite tea-making fit for emperors, and the captivating saga...
Speakers
Christy Hui

Film Maker
9 Dragons
Speaker

Bruce Richardson

Owner
Elmwood Fine Tea/Benjamin Press
Speaker

Session details


Wednesday, June 10
8:30 PM - 10:30 PM
  • Session Number:  RareTea
  • Wednesday, June 10, 8:30 PM - 10:30 PM
In this immersive and intimate tasting event, professional tea taster Kevin Gascoyne shares a carefully selected sequence of teas from around the world. A tasting experience to impress your palate like never before. The event will feature some of the rarest and most exclusive batches of teas that money can...
Speaker
Kevin Gascoyne

Owner
Camellia Sinensis
Speaker

Session details


Thursday, June 11
8:00 AM - 12:00 PM
  • Session Number:  SB 1
  • Thursday, June 11, 8:00 AM - 12:00 PM
  • Series: 
“Sharyn Johnston will host and guide you through this exciting skill building hands on Tea Blending Class specially created by Australian Tea Masters. Sharyn will provide some of the secrets and tips to successful tea blending, along with the professional techniques required for developing both traditional blends and signature formulations....
Speaker
Sharyn Johnston

Founder & CEO
Australian Tea Masters
Speaker

Session details

  • Session Number:  SB 2
  • Thursday, June 11, 8:00 AM - 12:00 PM
  • Series: 
Roll up your sleeves and get ready to mix, stir, blend and be creative. You will meet Lisa McDonald have created some amazing dishes with tea as an ingredient and a fantastic Mixologists, Phil Attee who turn a plain cocktail into a new creation with the magic of tea. This session will...
Speakers
Phil Attee

Sales Manager & Distilling Consultant
Mammoth Distilling
Speaker

Lisa McDonald

Owner
TeaHaus
Speaker

Session details

  • Session Number:  SB 3
  • Thursday, June 11, 8:00 AM - 12:00 PM
  • Series: 
If storytelling is an art, then story through comparative tasting is art that engages our whole being. Storytelling is an absolutely essential skill for tasting room owners, staff trainers, bloggers, and anyone serving and selling tea. But how does one become better at tea story and knowledge sharing? By learning...
Speaker
Suzette Hammond

Founder
Being Tea
Speaker

Session details


Thursday, June 11
9:00 AM - 10:00 AM
The story of historic Jingshan Monastery, perched high above Hangzhou and the fabled Dragon Well in China's Zhejiang Province, recounts a thousand pivotal years beginning in 471AD as tea evolved from a medicinal to the celebrated culturally significant beverage. It was the Chan Buddhist monks of Jingshan and a network...
Speaker
Dan Bolton

Publisher
Tea Journey Magazine
Speaker

Session details

In this interactive session you'll learn how to identify trends and capitalize on the ones that are right for your business, using a data-driven approach. Part art, part science, we will share real world successes and failures from our own experience of over 15 years in the tea industry.
Speaker
Katherine Kern Michaelides

Partner
Churchill's Fine Tea
Speaker

Session details

  • Session Number:  Core 27
  • Thursday, June 11, 9:00 AM - 10:00 AM
  • Series: 
These days CBD can be found in everything from gummy bears to hand lotion. It is now becoming especially popular in the tea industry. In this presentation, you will learn to navigate the benefits and legalities of this trending product and gain a solid understanding of which steps in the...
Speaker
Maria Uspenski

Founder & CEO
The Tea Spot
Speaker

Session details


Thursday, June 11
10:15 AM - 11:15 AM
  • Session Number:  Core 30
  • Thursday, June 11, 10:15 AM - 11:15 AM
  • Series: 
Come join the team from The Tea Spot and learn about CBD tea, from R&D and manufacturing to marketing the product. They will first take you through the life cycle of CBD tea, discussing formulation to maximize CBD bioavailability, various taste considerations, and sourcing. Then you’ll move onto an overview...
Speakers
Thomas Appel

Customer Experience Manager
Panelist

Leigh Audin

Warehouse Manager
Panelist

Fulkerson Ryan

Production Manager
The Tea Spot
Panelist

Session details

People who focus on health often drink tea because they see it as healthy. But in what way is it healthy? The latest research suggests that compounds in tea act on blood vessels, and may contribute to better oxygenation of muscles during exercise. Better oxygenation (and fuel delivery) in turn...
Speaker
Virginia Utermohlen-Lovelace

Associate Professor
Taste Science
Speaker

Session details

Learn the true business value and secrets of developing tea industry relationships beyond the normal business channels. All gleaned from nearly 50 years combined experience talking, walking, buying, sharing and sipping tea around the world.
Speakers
Donna Fellman

Former World Tea Academy Director
Speaker

Bill Waddington

Founder & President
TeaSource
Speaker

Session details


Thursday, June 11
11:30 AM - 12:30 PM
Stories of sustainability from the producers at origin. 80% of China's tea is grown by small farms (ie smallholders) yet, China has done more than any other country in terms of sustainably lifting more people out of poverty while also protecting the environment. Learn more about how these great strides...
Speaker
Jason Walker

Marketing Director
Firsd Tea North America
Speaker

Session details

Today’s tea professionals are honoring tea tradition while driving innovations. Join social entrepreneur Kevin Christiansen on an in depth look at our industry’s most exciting new methods of preparing and serving tea in commercial and prosumer settings.  Participants will study innovations that have worked, failed, and do a deep dive...
Speaker
Kevin Christainsen

Executive Director
Cafe Barnabas
Speaker

Session details

  • Session Number:  Core 33
  • Thursday, June 11, 11:30 AM - 12:30 PM
  • Series: 
The enthusiasm of early adopters on the effectiveness of cannabidiol (CBD) is ahead of the science and demonstrated safety of this chemical compound. The promise of billions in sales has inspired the launch of CBD medical tinctures, cremes and vapes; in beverages and cosmetics; as a food ingredient, nutraceutical and...
Speaker
Dan Bolton

Publisher
Tea Journey Magazine
Speaker

Session details